The words, defined plainly.
No jargon for its own sake. Each term gets one clear page, complete even when it is short.
Account based marketing
Account based marketing (ABM) is a targeted approach to B2B marketing.
Cold calling
Cold calling is the practice of contacting potential customers who have not expressed prior interest in a product or service.
Cold outreach
Cold outreach is contacting a buyer who has not raised their hand yet, done well enough that the first message is still worth their time.
Email deliverability
Deliverability is whether your cold email actually reaches the inbox. It depends on domain setup, sender reputation, and list quality.
ICP (Ideal Customer Profile)
Your ICP is the precise definition of the accounts worth reaching: the firmographics, triggers, and fit that make a buyer likely to sign.
Sales cadence
Sales cadence refers to the structured approach and sequence of activities that sales teams follow to engage with prospects.
Sales-qualified lead (SQL)
An SQL is a lead a salesperson has checked and judged ready for a real sales conversation, not just an inbound form fill.
SDR (Sales Development Representative)
An SDR runs the top of the outbound funnel: research, outreach, and booking qualified meetings for the closers on your team.
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