Cold calling

Definition of cold calling

Cold calling is the practice of contacting potential customers who have not expressed prior interest in a product or service. This method is commonly used in B2B lead generation to generate new sales opportunities. The goal is to initiate a conversation and gauge interest in what is being offered.

Related concepts

Understanding cold calling involves knowing related concepts such as the role of a sales development representative (SDR) and the importance of an ideal customer profile.

For more information on these topics, visit our pages on SDR, ideal customer profile, and cold outreach.